SP Color 5.23
"So Pure Color is our ammonia-free color range with naturally nourishing colors and beautifully scented products – featuring organic argan jasmine and sandalwood oils. This line includes pure products for natural and fashion colors. We offer up to 100% grey coverage and long lasting colors. The mild yet effective formulation also contains phytokeratin – in a coconut base so colors don’t stain the scalp. Go to a Keune salon and find your ideal So Pure color."