Menu

GENTLE ON HAIR, KIND TO THE PLANET

The new refillable hair care range is vegan, cruelty free and eco-friendly. It is developed in the belief that every step in the product chain counts. So Pure is based on the clear-cut concept of buying a refillable shampoo or conditioner bottle once, then only buying refill pouches. This helps reducing plastic waste* - without even having to think about it.

“As a family company, we’ve always thought in terms of generations”, says CEO Eelco Keune. “ So, it makes sense to work towards building a better future for whoever comes next. So Pure is one of our ways to contribute to a greener future. It’s not about completely changing the way we work; it’s about looking at what we already do and doing it better."

SP Air Foam Strong
Stück
SP Air Foam Strong
185ml
CHF 38.00
SP Calming Conditioner
Stück
SP Calming Conditioner
200ml 1000ml
CHF 31.00
SP Calming Shampoo
Stück
SP Calming Shampoo
250ml 1000ml
CHF 34.00
SP Color Care Conditioner
Stück
SP Color Care Conditioner
200ml 1000ml
CHF 31.00

THE SO PURE PHILOSOPHY IS BASED ON 4 PILLARS: 

SP Air Foam Strong
Stück
SP Air Foam Strong
185ml
CHF 38.00
SP Calming Conditioner
Stück
SP Calming Conditioner
200ml 1000ml
CHF 31.00
SP Calming Shampoo
Stück
SP Calming Shampoo
250ml 1000ml
CHF 34.00
SP Color Care Conditioner
Stück
SP Color Care Conditioner
200ml 1000ml
CHF 31.00

GENTLE ON HAIR, KIND TO THE PLANET

The new refillable hair care range is vegan, cruelty free and eco-friendly. It is developed in the belief that every step in the product chain counts. So Pure is based on the clear-cut concept of buying a refillable shampoo or conditioner bottle once, then only buying refill pouches. This helps reducing plastic waste - without even having to think about it.

“As a family company, we’ve always thought in terms of generations”, says CEO Eelco Keune. “ So, it makes sense to work towards building a better future for whoever comes next. So Pure is one of our ways to contribute to a greener future. It’s not about completely changing the way we work; it’s about looking at what we already do and doing it better."

THE SO PURE PHILOSOPHY IS BASED ON 4 PILLARS: 

REFILL

Buy a refillable shampoo or conditioner bottle once, then switch to refill pouches. You’ll use less plastic without even having to think about it.

CONCETRATED

Concentrated shampoos and conditioners. Use less, get more? With these products: absolutely

REPURPOSED  

So Pure product formulas are based on sugar beet waste. Using what’s already there doesn’t just reduce waste, but sugar beet also has a beauti- fying, nourishing effect on hair. Talk about a win-win

CARBON NEUTRAL 

We developed So Pure with the belief that every step in the life cycle counts: from production to formulas, transport, and packaging. And to compensate for our CO2 footprint, we offset all unabated emissions with a certified carbon offset project.


MEET THE PRODUCTS

COOL

Blonde, gray, silver, or lavender hair? Keeping it cool is key. Literally. That’s why Cool products contain powerful purple pigments, which neutralize brassiness and refresh silver tones. At the same time, they’re incredibly gentle on the hair. Cool also contains acai berry extract, which is super rich in antioxidants and helps protect hair against oxidation and color fading. The result? Silky-soft hair with an irresistibly icy glow – after just one shampoo.

POLISH

Frizz, flyaways: we love ‘em. At the same time, we get that you might want to switch it up and try a sleeker look. So Pure Polish is your hair solution! As the name implies, these products polish hair until smooth. On top of that, they shield against humidity, so you can trust that hair won’t frizz, even during the sultriest of days. Infused with chia seeds, Polish also delivers much-needed moisture to frizz-prone hair, helping shape and define it. The rest of the look is up to you – whether you’re going for pin-straight or curly and bouncy.

CLARIFY

Oily scalp? Product build-up? Worried about pollution? Clarify is here to help. Tough on grime and grease, mild on hair and scalp, Clarify products deeply cleanse without stripping. How it works? Detoxifying pomegranate helps remove dirt and product build-up. And our antipollution technology helps protect hair against pollution by preventing too many pollution particles from sticking to the hair. Talk about multi-tasking!

RESTORE

When the thirst is real, reach for our Restore line to instantly quench dry, damaged hair. Packed with prickly pear extract, these products deeply hydrate each strand from the inside out. For hair that looks good and feels even better.


 

ABOUT THE REFILL SYSTEM 

Remember that previously mentioned refill pillar? With So Pure’s refill system, you buy a refillable shampoo or conditioner bottle only once. When you run out, simply refill using a designated refill pouch. That’s it!
What’s great about refill pouches is that they’re made with less plastic than shampoo bottles, which reduces your plastic usage as a consumer.
OK, so how does the refill system work in practice? It’s easy – we’ll show you.

How it works

Pick your hair solution and product size. Cool, Restore, Polish, or Clarify. Shampoo or conditioner. Refillable bottles come in 400ml or 1000ml sizes. Please note: these are empty when you buy them, so don’t forget your refill pouch containing the actual product!

1.Peel the sticker off your refill pouch.
You can label the contents of your refillable bottle with a handy sticker. Gently peel it off the refill pouch.

2. Place the sticker on your refillable bottle.
Place the sticker on the cap of your refillable bottle so you can see what it contains at a glance. Fill up your bottle and you’re good to go.

RELATED PRODUCTS

My recently viewed items

This website uses cookies to ensure that you can use our offer to the best possible extent. Further information can be found in our Privacy Policy guidelines.
We need some cookies to enable the processing of orders and the use of the customer account. These cookies cannot be deactivated if you want to use our offer.
We store data in an aggregated form about visitors and their experiences on our website for analysis purposes. We use this data to fix errors and improve the experience for all visitors. We store data about when you perform certain actions on our website in order to better understand how you use the website. We use this data to improve your experience with our website.